To be perfectly honest, the packaging design for our mueslis, porridges and granolas has always been especially important to us here at Verival, and we have to admit that we’re very proud of the results. After all, the feedback we receive about our visuals is overwhelmingly good.
It goes without saying, however, that packaging has to do a lot more than just look good. It’s no coincidence that one of the most frequently asked questions about our packaging is: why are we still using plastic?
To answer that question, we’d like to take a closer look at the topic of packaging to give you a better idea of the many and complex considerations it involves.
What types of packaging does Verival use?
Let’s start with an overview of all the different packaging types and materials we use for our breakfast products:
a clear plastic bag for our extra-large packs, flaked products and single-portion packs
a plastic bag inside a folded cardboard box for our standard-size packs of muesli, porridge and granola and our seed mixes
outer cardboard boxes to provide stability during transport and for shipping of orders from our online shop
recycled cardboard filler for packaging of orders from our online shop
Verival packaging: 6 key considerations
Best be on the safe side. And keep the contents fresh for longer.
“Made for Recycling” is the new “compostable packaging”.
Know your ingredients.
Use every millimetre.
Let people see inside.
We aim to be first.
1. Best be on the safe side. And keep the contents fresh for longer.
The main purpose of packaging is obviously to protect the contents from external damage for as long as possible. And (unfortunately) plastic is still the material that best fulfils that purpose.
It protects the contents from moisture and microorganisms and forms a barrier between food and the environment. In this way, optimum shelf life can be guaranteed – a requirement that is also extremely relevant for reasons of sustainability. After all, the sooner a food product reaches its best-before date, the sooner it will be disposed of.
Global food waste is a significant contributor to climate change. Around a third of all food worldwide is thrown away, despite the fact that more of the planet’s natural resources are consumed every year than its ecosystems can replenish – some of them for the production of that very same food.
To cut a long story short: packaging decisions always involve some kind of trade-off. Do we want to use biodegradable packaging materials and thus reduce the shelf life of mueslis and other breakfast products? Or do we continue to use conventional plastic, even though it doesn’t start to break down for several hundred years?
2. “Made for Recycling” is the new “compostable packaging”.
Despite all the negatives associated with plastic, given the need to keep food products fresh for as long as possible there are currently still no ecologically viable alternatives.
Conventional plastic vs. so-called biodegradable packaging Cellulose film, the compostable alternative to plastic currently available on the market, is theoretically biodegradable, though definitely not in your home biowaste bin or compost heap. That’s because neither of those produce the amount of heat required for the material to break down properly. If it is disposed of with conventional biowaste, it cannot decay and forms a sticky mass. And if the correct waste disposal facilities are unavailable, it cannot be said to be a sustainable solution.
Recycling is the future We’re absolutely convinced of that. Because the aim must be to prolong the lifecycle of existing materials for as long as possible, so that fewer resources are consumed to produce new materials. Our key criterion when selecting packaging is thus recyclability, and we’re delighted that our breakfast products have been awarded the “Made for Recycling” quality seal.
What does “Made for Recycling” mean? “Made for Recycling” is an official quality seal for packaging that has been optimised for recycling. The packaging is evaluated on the basis of a standardised system of criteria developed by environmental services provider Interseroh together with the bifa environmental institute and verified by experts at the Fraunhofer Institute for Process Engineering and Packaging (IVV). The evaluation looks at the entire after-life process chain, including collection, sorting, recycling and reprocessing of the packaging material.
3. Know your ingredients.
No matter whether you’re a long-term follower of our brand, tried your first Verival breakfast very recently, or have only just found out about us, you’re sure to have lots of questions about our products. We try to answer the most important ones on our packaging, so you can find all relevant information at a glance while you’re still in the supermarket.
4. Use every millimetre.
The tiniest detail can make a big difference, so in the past year, as well as making a few visual improvements to our products, we’ve also changed something else about our packaging.
Although the content has remained exactly the same, we’ve reduced the width of all our muesli, porridge and granola packs by about 3 millimetres so we can fit more packs onto each pallet.
The table demonstrates the impact of this small adjustment. It shows the number of packs of granola and porridge in a lorryload before and after optimisation:
Number of packs transportable before optimisation
Number of packs transportable after optimisation
Improvement in %
It is now possible to transport 20% more packs of both products in each lorryload. This minor adjustment, which as likely as not went unnoticed, ensures optimum utilisation of the space available on transport pallets, which in turn has a very positive impact on our carbon footprint.
5. Let people see inside.
Wherever space allows, all of our bag-in-box packs have a transparent window that allows you to see whether you like the look of our muesli in the supermarket before you buy. After all, we eat with our eyes, as the saying goes.
6. We aim to be first.
Packaging and recycling is one of the sectors where a lot is happening is right now. Our policy is thus to keep a close eye on developments so we can be first when it comes to further optimising the recyclability of our packaging.
You probably already know that oat flakes are now considered as a real superfood and should therefore be an integral part of a healthy diet. But when preparing oat flakes you should consider a few small tricks so that the oat flakes do not taste too boring and get the right consistency. In this blog […]
Einfach lecker und schnell zubreitet: die Overnight Oats! Praktisch kalter Haferbrei. Die Flocken werden über Nacht eingeweicht und so zu Overnight Oats. Das Grundrezept der Overnight Oats besteht aus: Haferflocken (Oats), Milch oder Wasser und frischem Obst. Der Haferbrei wird im Glas zubereitet und kommt über Nacht (Overnight) in den Kühlschrank. Sozusagen kalter Porridge. Perfekt […]
Strawberries, raspberries, blackberries, currants and cranberries – are they all the same or are there any differences? We will get to the bottom of this and clarify what to consider when buying berries. We will also explain why berries are good for health in general and for memory and heart in particular.
You probably already know that breakfast is the most important meal of the day. Porridge is also becoming more and more popular as an option for a warm breakfast. In this article we will explain to you how to prepare your own delicious breakfast porridge and how to refine your porridge. What actually is porridge? […]
Breakfast for children, Gesund leben, Healthy lifestyle
Especially on weekdays, time is more than tight in the morning. Every additional action throws the plan into disarray. But the time for a healthy breakfast is the most important. Because with a balanced and fibre-rich breakfast, every child starts the day happier, more concentrated and, above all, healthier.
Whether brown, blanched, roasted, as slivers, flakes or whole. With their sweet, mild taste, almonds are popular with many people. But what makes the almond such a multi-talent? How is it grown and where does the almond come from?
Our gastrointestinal system is probably one of the most complex systems in our body. Do you want to increase your well-being? Then promote intestinal health. What is a healthy gut and what positive effects do oatmeal have on the gut? We will answer all these questions and more in the following article.
For many, the first challenge for a healthy start to the day seems to be a sugar-free breakfast, as people are only too happy to reach for a roll with a sweet spread with their morning coffee. But that doesn’t have to be the case. There are many simple recipes with sugar-free foods that will get you ready for your day and give you a sweet treat. You can find everything in the article!
You want to have a healthy breakfast, but don’t know how? And you don’t want to compromise on taste? In our guide, you’ll find out how to start the day tasty and with all the important nutrients at the same time.
Even our grandparents knew about the beneficial effects of the oat meal, and so the breakfast dish probably brings back old childhood memories for some. For some time now, the breakfast classic has been gaining popularity again and is finding its way onto the menus of hip restaurants and digital food blogs.
Nuts are excellent sources of nutrients – not only do they provide us with healthy fats, they also supply us with plenty of vitamins, minerals and trace elements. They should therefore not be missing in any nutritional plan. Nevertheless, many people label them as calorie bombs and avoid them in their diet in order to […]
As the main ingredient of muesli or porridge, oat flakes are an indispensable part of many breakfast tables. They are also an important ingredient in sports nutrition, for example in muesli bars. They are considered a superfood and since they do not have to be transported halfway around the globe.
Whoever hears the word “superfood” is more likely to think of chia seeds, maca, physalis, barley grass or goji berries. Only rarely would oats be found on this list. Yet the grain is considered one of the healthiest cereals of all and is thus a real “bedrock” in healthy nutrition.
Do you like this post? Share it with friends:
Subscribe to our newsletter & get your 10% discount
Subscribe to the free Verival newsletter for regular updates on new products, ongoing offers and helpful nutrition and breakfast tips. You can revoke your consent to the receipt of the newsletter at any time.